Starwood Hotels

Conference Displays

Signage, displays and guest room prototypes helped Starwood Hotels express the refreshed look and feel for several of its brands. Materials were used to convey aspects of the brands to internal and external stakeholders at investor events to demonstrate the value of each of the hotel chain’s boutique brands.

Springworks worked with Hixon Design Consultants to bring Starwood's brands to life by creating custom environments meant to express the spirit and personality of each.